Broker Ford Gray Keeler Faces $210K Pending Customer Dispute Over Alternative Investments

Ford Gray Keeler (CRD# 1696709), a financial advisor currently with LPL Financial in Grand Junction, Colorado, is facing fresh scrutiny. He has a pending $210,000 customer dispute tied to alternative investments and a prior settlement from earlier in his career. Over the years, Keeler has moved across multiple firms, and investors have brought forward complaints along the way.

Arbitration Case Alleges Risky Product Sales

In June 2025, investors filed a $210,000 arbitration claim with the Financial Industry Regulatory Authority (FINRA), accusing Keeler of recommending unsuitable products. The case centers on purchases of GWG Holdings L bonds (2014) and the Griffin Capital Net Lease REIT (2013) during his tenure at Financial West Group.

A month later, in July 2025, the complaint widened to include allegations of unsuitable recommendations in 2022 while at Western International Securities. These, too, involved GWG L Bonds and other alternative real estate securities.

The dispute remains pending arbitration. The products at issue — non-traded REITs and GWG L Bonds — have long been associated with risks such as illiquidity, high fees and steep losses for retail investors.

Keeler’s history of customer disputes dates back two decades. In 2003, while at Wells Fargo Investments, a client alleged that Keeler had misrepresented surrender charges on a mutual fund purchase. The case was settled for $5,000, with no contribution from Keeler personally.

Why This Matters for Investors

When a broker faces multiple customer disputes, especially those tied to alternative investments, it can raise serious questions about whether the products were appropriate for the investors involved.

It’s important to note that pending arbitration claims are not findings of misconduct. However, they can reveal patterns that investors should carefully review before working with a financial professional.

Products like non-traded REITs and high-yield bonds often carry high commissions, limited liquidity and elevated risks. Many investors are not fully aware of these drawbacks until it’s too late, leaving them with losses or investments that are difficult to sell.

Take Action to Protect Your Investments

At Sonn Law Group, we represent investors nationwide who have suffered losses from unsuitable recommendations, complex alternatives or other forms of broker misconduct.

Our attorneys have extensive experience pursuing claims through FINRA arbitration and holding firms accountable when investors are misled or sold inappropriate products. We work on a contingency fee basis, which means you pay no attorney’s fees unless we recover money for you.

For a free, confidential consultation, call 833-912-3000 or complete our online form to discuss your case.